Captain Wallet from A to Z
Like you, they were looking for a new acquisition and retention channel. And they managed to generate excellent performance with the Mobile Wallet. Here they explain it to you from A to Z (or almost) 😉
Air France
“Our pass acceptance rate on the wallet is very high. We have a lot of activation, which confirms our good choice of this channel”.
Marie-Christine Voltaire, Mobile Marketing Manager
Conforama
“The wallet had a real impact on our performance. We managed to increase the value of our loyal customers by almost 30%”.
Mélodie Charles , Customer Marketing Director, et Estelle Joseph, CRM Project Manager
Decathlon
“We can carry out local campaigns thanks to the geolocation enabled by the wallet.”
Bastian Dohla, Customer Account and Relationship Program Manager
Guerlain
“The wallet allows us to offer a personalized customer relationship, which is key in the world of Luxury.”
Aude Picquand, International CRM & Client Experience Director et Léa Baudin, Head of Digital France
Hyundai
“Thanks to the wallet, we were able to deepen the customer experience by creating new points of contact.”
Guillaume Diez-Sotto, CRM Project Manager
Jacadi
“The wallet goes so far as to replace the SMS channel from a profitability and performance point of view.”
Deborah Mazzucato, Customer Marketing & Communications Director
Lacoste
“For a group like ours, it is a solution that allows us to be global, in all our international markets.”
Bachirou Salao, E-commerce & omnichannel manager France
Macif Advantages
“A push campaign via the wallet can generate up to 8 percent of arrivals on our site.”
Pierre Fertout, Chief Development Officer & Chief Sales Officer
Monoprix
“The wallet completes and improves the experience of the mobile application and also makes it possible to digitize the in-store experience”.
Alexia Kerveleo, Loyalty CRM Project Manager
